Van Pur

A drink for the whole family

CHALLENGE

The eternal dilemma, is it more fun to create a completely new brand or adapt an existing one to the needs of the market… In both cases, we aim to offer the client the best solution. In the case of Van Pur Malt Drink, we meet an already positioned Polish brand with a complicated name, but a familiar taste.

The challenge is to adapt the existing brand to our market and add new energy to all of that in order to bring this exceptional beverage closer to consumers. At the same time, it is very important to adhere to the framework prescribed by the manufacturer and maintain an international presence on the market.

SOLUTION

The great thing is that Malt is a drink that has been known in our area for decades and has always found its place on the shelves with healthy drinks. The fact is that consumers have been looking for an adequate replacement for years, with a full flavor known to many from childhood, and Van Poor provides exactly that. In addition to its exceptional composition, nutritional values and taste, this drink is also distinguished by its production process, which takes place in one of the most modern production facilities in Europe. A logical choice when promoting the brand was to bring the drink closer to consumers by emphasizing the healthy composition intended for the whole family, as well as physically active as compensation for the necessary substances in the body.